The global bottled water market revenue was valued USD xx billion and estimated to reach USD xx billion with a CAGR of xx% over the forecast period of 2019 to 2027. Growing health awareness, major lifestyle changes, easy handling and convenient portability of bottled water are among the major factors leading to the drift in the global market. The size of these bottles varies from single use bottle options to large carboys. Manufacturers are looking forward for innovative options in this segment by inculcating functional advantages and better taste to the original product. Another factor which has significantly affected the market is the significant growth of the global market. The government has enforced stringent rules in sync with environmental regulations. The idea is to decrease the hazardous effects of plastic and promoting recycled packaging. This is a great opportunity for multi-country players to invest in innovative production with decreased environmental degradation and minimized health hazards on humans. The key players of this market are Ajegroup SA, Fonti Di Vinadio S.P.A., CG Roxane, LLC, PepsiCo, Inc., Coca-Cola Company and Groupe Danone China has seen tremendous growth in the sales volume due to the concept of premium trends in the beverage. Global companies are keen on investing in this region to explore the hidden opportunities and target the right audience. With the growing market, there is a huge pressure of local companies as rivals for global MNCs.To compete with these markets companies are adopting innovative packaging solutions with sophisticated bottling. The concept is to create customer experience through unique brand differentiation tool. Further regions from the Asia Pacific attract huge investors due to the easy availability of raw material, skilled labourers, low cost of production equipment. According to the International Bottled water association, bottled water was among the top beverage segments in the United States as of 2016 and 2017. Shifting consumer tastes has led the GDP growth in US and Canada. Brands are adopting mergers, innovative product launches and exploring the flavoured water market as their marketing strategies. For instance, Smartwater, a brand of the Coca Cola Co. launched a new product of sparkling flavoured water in three variants. Other Companies like Hint brought a new line of bottled water in the market for kids. The feel was to make people fall in love with water instead of sugary beverages. This hit the sales of the product which saw a double-digit growth. Functional water is another big segment which has recently seen a major drift. The increased wave of health consciousness all over the world is driving this market. Also, the factor that it is available in wide variants is appealing to the consumers. Other trends like novelty packaging are a recent upsurge. In 2016 British Entrepreneurs launched the product in a can which is re-sealable and recyclable. It is an alternate option to plastic bottled market which is healthier and sustainable to the environment.